The International Coaching Federation defines Coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.” 

 

People come to coaching for a variety of reasons, a new challenge, an opportunity they want to seize or a challenge they want to overcome.

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Coaching is built on the philosophy that every person is uniquely resourced to solve their own problems and achieve their own goals.

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A coach acts as a confidential thinking partner, providing a safe space to support high potential people to unlock new thinking.  Using an evidence-based process, the coach supports the coachee to enhance self- awareness and develop strategies that accelerate people towards a goal.

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Coaching focuses on how people can move forward towards a goal. Unlike counselling or psychology, coaching is not therapeutic – it is not about diagnosing a person or fixing them or examining their past. Unlike mentoring it is not about advice or the coach sharing their own ideas.

 

Benefits of coaching are wide ranging and include:

• Increased self-awareness 

• Increased self-confidence.

• Increased fulfilment and satisfaction

• Increased accountability for personal growth

• Working more effectively with others and as a leader

• Increased levels of employee engagement

• More effective communication

• Greater team engagement

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Coaching has impacts beyond the individual or team, with the benefits having a ripple effect as people put their plans into action. Research 77% of people feel more loyal to their organisation after coaching, 72% of managers see an increase in engagement post coaching and 99% of people report improved performance.*  

 

*EZRA coaching report 2023, 160 leaders. 

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